Auto FUS Group – McLaren Warszaw

For McLaren, represented in Poland by the Auto FUS Group dealership, our agency designed and executed a dynamic sales presentation of the McLaren Artura, delivered across two distinct formats. The first took the form of exhilarating half-day driving experiences on the technical roads surrounding Prague, allowing participants to explore the car’s precision and agility in real-world conditions. The second brought the thrill to the iconic Brno Circuit, where guests could push the Artura to its limits on a world-class racetrack. Together, these two formats created a compelling, immersive journey that showcased the McLaren Artura’s performance credentials in the most authentic way possible.